well it has begun, i started my masters course this week an for the next two years i will use this blog as a place to post research and thoughts for my work.
my first project is a 1500 word case study on branding, as my interests lie in motion graphics i intend to choose a television channel to study. Channel Five would be an interesting option as they have turned their Brand around ( just like C4) going from the channel that shows late night soft porn to a highly regarded channel (well almost). i have yet to choose so i will keep you posted.
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